The Quadruple Helix project

The overall aim defined for Quadruple is to stimulate clusters in the tourist sector in the CentralBaltic region in parallel with development of innovation support measures and implementation of methodologies for gender mainstreaming in cluster processes. Quadruple will combine activities targeting entrepreneurs in the tourist sector with activities targeting regional partnerships, tourist and business promoters and decision makers.

Quadruple Helix - Women, Innovation, Social networking

Quadruple is a Central Baltic Interreg project focusing on gender equality, entrepreneurship and ICT innovations. In December 2009 the project invited partners, entrepreneurs policymakers and other stakeholders to a search conference held in Haapsaaluu, Estonia. In this newsletters articles you will find material from the seminars and workshops presented there.

ICT-solutions for small enterprises

Christer Carlsson, Åbo Akademi University, Professor of Management Science

Future competitive advantages for a successful travel industry will build on effective mobile services. Mobile value services: create customer value with context-adapted mobile technology. Customer value has not been a driving force for mobile services – it tends to be driven by technology innovations. The social aspect of tourism is gaining in importance; social network technology. We need some innovative and creative solutions to make mobile services value-adding to travelers and tourists.

Why (and how) are we focusing on gender equality?

Lars Bäck, BalticFem
BalticFem is a non-governmental inter regional organization, based in Norrtälje, Sweden. The organization was founded in the fall of 2002 by a group of experienced and committed people who has worked in the field of gender equality for quite some time.

How can we boost the competitiveness of small companies?

Service design - fresh approach for tourism industry

Andrus Huul, Foundation Lääne County
Development Centre

We are looking answers to the following questions: What is service design? How to use it in tourism industry? Can we find good examples in Estonia?

Why do we need a policy?

Hidden resource for the modern economy

Silva Tomingas TEA Publishing House
(presented by Mare Ellen)

Popular myths as main obstacles to the growth of world economy:
Myth 1 - Men are more suitable for business than women are.
Myth 2 - Men are more suitable for leadership than women are. There is no evidence to prove it. We all meet brilliant businesswomen and women leaders everywhere, everyday.

The Quadruple Action plan - WORKSHOP

One of the aims of the Qudaruple Search Conference is to provide focus to the action plan of the
project Quadruple. That is to say to give the possibility to the multi actor partnership (MAPs), women entrepreneurs (E-teams) and other stakeholders to give input on the planned project. Of course as we have been approved by the Central Baltic INTERREG IV A programme 2007-2013 we have quite an elaborate action plan in the project application but nevertheless we would like to try and focus the work as much as possible.